Awards

Cannes Lions - 1x Shortlist
Dubai Lynx - 1x Grand Prix, 3x Silver, 1x Bronze, 4x Shortlist
The Caples - 5x Bronze, 1x Shortlist
Cresta Awards - 3x Silver, 1x Bronze, 1x Shortlist
The Loeries - 1x Silver 2x Bronze, 6x Finalist
Effies - 4x Shortlist
WARC Award for Effectiveness - 1x Bronze
Ad Stars - 2x Silver, 5x Bronze, 1x Crystal, 3x Shortlist
Adforum PHNX - 1x Silver
Communication Arts Magazine - Award of Excellence
LBB Online | The Immortal Awards - Global Finalist
Contagious Magazine - Campaign of the Week
Campaign Middle East - Top 20 Integrated and Activation Campaign of 2020

Background
Everyone knows "You're Not You When You’re Hungry”. Being hungry has got people into all kinds of trouble as a result, and until now there’s been no place for them to turn. So SNICKERS decided to help.

Idea
SNICKERS launched its own insurance to cover people for the mistakes they make because they are hungry. Paying out in Snickers bars to get them back to being them. The first and only insurance of its kind, HUNGER INSURANCE paid out for literally anything, as long as it was down to hunger.

Execution
We worked with real underwriters to develop an A.I. bot to assess claims. People came to our website, SNICKERSHUNGERINSURANCE.COM, to tell us about their blunder. The bot judged the severity and frequency of the blunder, using key words and Google data. Then factored in data like time of day, mood, location, to judge if it was because of hunger or not - to give a payout of between 1 and 50 Snickers - giving a mobile coupon redeemable at stores across the UAE. Just like any insurance, we kicked off with an infomercial and testimonials. Social, outdoor, in-store and audio ads helped us reach as many hungry souls as possible.