AWARDS

D&AD - 1x Shortlist
Dubai Lynx - 2x Shortlist
Lürzer's Archive - 1x Award
The Loeries - 1x Grand Prix, 1x Gold, 3x Finalist
The Caples - 1x Bronze, 1x Shortlist
Cresta Awards - 3x Bronze
Adforum PHNX 2020 - 1x Silver
Ad Stars - 3x Shortlist
Adforum Business Creative Report - No. 9 Most Awarded Campaign in Health & Beauty

BACKGROUND
Today, people are suffering from allergies more than ever before. A whopping one third of adults and 40% of children suffer from allergies but not many know exactly what they’re allergic to. Novomed Centers, an allergy specialist, offered a way to help these people find the root causes of their allergies.

INSIGHT
In the region, allergies are most commonly linked to dust and pets. So how could we take those two elements to show people how, just like the causes of their allergies, what appears to be one thing may actually be something else entirely.

IDEA
We created a series of visuals featuring pets blending into their surroundings to show how the causes of allergies aren’t that easy to spot and encouraged people to come to Novomed Centers so they could find out what they’re really allergic to.