Awards

D&AD - 1x Shortlist
The One Show - 1x Merit, 3x Shortlist
Clio Awards - 1x Silver, 1x Bronze
Dubai Lynx - 1x Grand Prix, 1x Gold, 1x Silver 1x Shortlist
London International Awards - 1x Bronze
New York Festivals - 1x Shortlist
The Caples - 1x Bronze
Cresta Awards - 1x Silver, 1x Bronze, 1x Shortlist
Effie Awards - 2x Bronze
Immortal Awards - Regional Finalist
The Loeries - 1x Craft Certificate, 1x Bronze, 2x Finalist
Ad Stars - 1x Silver, 6x Finalist
Luum Awards - 1x Gold

HOW WE GOT PEOPLE TO DISCONNECT FROM THE INTERNET FOR FREE PIZZA
The world loves pizza and Pizza Hut, possibly the world's greatest pizza, wanted to show some love right back. So during Earth Hour, we wanted to participate in a way beyond just switching off the lights because it's kind of hard to eat pizza in the dark.

In the US alone, the networks and data centers that power your social media, messaging services and streaming video consume 8 billion kWh more than household lighting. So instead of turning off the lights, we encouraged people to go offline. We created a website that only works without WiFi or data and little bit of internet sorcery. It asked people to disconnect from the internet for an entire hour to get free pizza and in turn, save up to 12% more energy than switching off the lights.

HOW IT WORKS
People visited www.offlinehour.me and were asked to switch off their WiFi or turn on Airplane Mode. Special code was built into the site to detect whether users had an active internet connection or not. Once people went dark, a countdown timer appeared on the page. Reconnecting your WiFi or data would cause the timer to stop and prompt users to go back offline. And if they managed to get through an entire hour offline, a pizza was coming their way.

RESULTS
• 36,000+ participants on offlinehour.me during Earth Hour
• 11,500+ combined total hours spent offline
• 1,200+ kWh of energy saved
• 1,500+ pizzas donated
• 7.4 million+ people reached

CREDITS
Agency: M&C SAATCHI UAE
Chief Creative Officer: Ryan Reed
Chief Executive Officer: Scott Feasey
Creative Directors: Ben Lees, Jason Velasquez Burayag
Group Managing Director: Natalie Cooke
Executive Creative Director: Dario Albuquerque
Art Directors: Ben Lees, James Swift
Copywriter: Jason Velasquez Burayag
Developer: Mohammad Dohadwala
Senior Strategic Planner: Asmaa Ahmed
Content Producers: Saad Shehzad, Chloe Collins-Cole
Motion Designer: Rami Al Ekhlasi
Head of Production: Leighla McGregor
Studio Manager: Ramesh Vasudevan
Senior Account Director: Caroline Wylie
Account Manager: Nadine Inja
Head of Social: Mitch Williams
Social Media Team: Merrihan El-Shazly, Ahmed Taha, Anoop Ashok
Head of PR: Amy Brill
PR Account Executive: Hanine El Massri

Advertiser: Pizza Hut META
Chief Brand Officer Pizza Hut META: Beverley D'Cruz
Head of Marketing, Calendar & Communication: Gaurav Sinha
Head of E-commerce, CRM & Loyalty: Srikanth Tirupathi
Brand Manager: Hanna El-Amrawi
Marketing Manager: Nicodemus Rozario
Digital Marketing Manager: Khaled Al-Masri