Creative Director x Writer x Mischievous Marketer

About

THE STORY SO FAR

 

Born and raised in Dubai, Jason is a creative director and writer with over 15 years of experience in the marketing and advertising industry. He’s played every conceivable role on the game board from brand-side marketer to agency-side writer and everything in between.

Jason built most of his career in the BBDO network, starting in the creatively-acclaimed BBDO Guerrero Manila office before moving to Publicis JimenezBasic. He rejoined the BBDO network in 2015 when he joined IMPACT BBDO, where he won his first Dubai Lynx Grand Prix. In 2021, he joined M&C Saatchi UAE to head up the Pizza Hut account and won the agency its first Dubai Lynx Grand Prix along with a string of wins at international awards shows. Most recently, he was the Executive Creative Director of We Are Social Dubai and head of the creative, production and editorial teams for two years.

Early in his career, he represented the Philippines as a Young Lion at Cannes Lions. To date his career and work has garnered over 100+ awards and has been recognized by Cannes Lions, D&AD, The One Show, Clios, Communication Arts, The Caples, New York Festivals, London International Awards, Dubai Lynx, Cresta Awards, The Loeries, his mom’s refrigerator, and many more. He has also served as an awards jury member of The One Show Next Creative Leaders, New York Festivals, Loeries, MAD Stars, and AdForum PHNX awards. He was also a speaker at the MAD Stars Festival in Busan, South Korea.

 
 
 

GET IN TOUCH

 

WORK EXPERIENCE

EXECUTIVE CREATIVE DIRECTOR
Socialize / We Are Social Dubai
October 2022 to November 2024

CREATIVE DIRECTOR
M&C Saatchi UAE
January 2021 to October 2022

FREELANCE CREATIVE
TBWA\RAAD DUBAI
September 2020 to January 2021

ASSOCIATE CREATIVE DIRECTOR
Impact BBDO Dubai
September 2017 to September 2020

SENIOR COPYWRITER
Impact BBDO/Proximity Dubai
January 2015 to August 2017

COPYWRITER
Publicis JimenezBasic Philippines
July 2013 to December 2014 

ACCOUNT MANAGER/COPYWRITER
BBDO Guerrero Manila
August 2011 to January 2013

SR. MARKETING ASSOCIATE - CREATIVE
Rockwell Land Corp. Makati
August 2009 to June 2011

CLIENTS & CATEGORY EXPERIENCE

Alcohol - Emperador Brandy, The Bar, Absolut

Automotive - BMW, Mini, Mercedes-Benz, Ford, Mitsubishi

Banking & Finance - Visa, Abu Dhabi Commercial Bank, Al Rajhi Bank

Beauty - Sephora, Johnson & Johnson, Imperial Leather

Electronics - Sony, Huawei, Oppo, HP

Fashion & Retail - Chalhoub Group, Preview Magazine, Asics, Centrepoint, Babyshop, Al Futtaim

FMCG - Pringles, Kellogg’s, Lay’s, Pepsico, MARS (Snickers, Twix, Galaxy, M&M’s)

Government - Dubai Expo 2020, Dubai International Financial Centre, Dubai Business Associates, NEOM

Real Estate - Aldar, Meraas, Dubai Properties, Omniyat, Yas Mall, Rockwell Land

Retail/QSR - Starbucks, KFC, Pizza Hut, Jollibee, Al Futtaim Malls

Tech - TikTok, Amazon, Google Cloud, HP

Telecommunications - Etisalat, Swyp, du, Mobily, Globe Telecom, Smart Communications

Travel and Tourism - Booking.com, Philippine Department of Tourism, Dubai Tourism, JA Resorts & Hotels